This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Love is the most powerful force in marketing. It’s what drives loyalty, excitement, and — ultimately — conversations. You have to work to earn it every day. Three people to focus on: […]
October 15, 2013
June 15, 2013
No biggie. But it was smelly. So I’ll go somewhere else next time. What “no biggie” is sending your customer to a competitor?
September 16, 2011
You can work really hard to make your product perfect. But when it comes to a close finish with an equally-good competitor, the simple extra touches are what put you in the lead. If I’m going to pick a doctor, I’ll probably go with one that has free wifi in the waiting area. Especially if […]
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