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Tag Archives: competitors

3-Minute WOM Lesson: 3 people you should be earning love from

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Love is the most powerful force in marketing. It’s what drives loyalty, excitement, and — ultimately — conversations. You have to work to earn it every day. Three people to focus on: […]

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The gas pump didn’t have the anti-fume flap

No biggie. But it was smelly. So I’ll go somewhere else next time. What “no biggie” is sending your customer to a competitor?

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How to win against a worthy competitor

You can work really hard to make your product perfect. But when it comes to a close finish with an equally-good competitor, the simple extra touches are what put you in the lead. If I’m going to pick a doctor, I’ll probably go with one that has free wifi in the waiting area. Especially if […]

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