See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: content marketing

Newsletter #1023: The “Great Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recently we shared a series of tips from the popular podcast, Serial. One of the most important lessons: People love to […]

Comments Off on Newsletter #1023: The “Great Content” Issue - Read & Join the Conversation

And that’s exactly why I blog every single day…

Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the […]

(2) Comments - Read & Join the Conversation

Why do the most sophisticated marketers still use YouTube?

I noticed this video about a product launch for ExactTarget/Salesforce.com. It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise […]

Comments Off on Why do the most sophisticated marketers still use YouTube? - Read & Join the Conversation

Lies about Native Advertising

There’s a ton of money to be made in native advertising. In fact, it’s the most profitable and growing form of advertising. It’s also fundamentally deceptive and dishonest. The definition of native advertising is “making your ads look like some other editorial content” — so people click on them, not knowing that they are ads.  […]

(1) Comments - Read & Join the Conversation

Newsletter #1000: The “Greatest Hits of All Damn Time” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This is the 1,000th issue of the Damn, I Wish I’d Thought of That! newsletter. (Well, not quite — in the […]

Comments Off on Newsletter #1000: The “Greatest Hits of All Damn Time” Issue - Read & Join the Conversation

I can’t wait for your next advertisement!

Most advertising is a waste of money — millions of dollars spent on a tiny impression that will be instantly forgotten. But I look forward to these RadioShack ads every month in Wired.  The ads are instructive, interesting, and give me new ideas.  The lesson: If you’re going to run a bunch of ads, make […]

Comments Off on I can’t wait for your next advertisement! - Read & Join the Conversation

Can you make us a viral video?

Here’s a guest post Gini Dietrich, founder and CEO of Arment Dietrich, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We have an internal joke when a client or prospect asks us to help them create a word of mouth or viral video. […]

Comments Off on Can you make us a viral video? - Read & Join the Conversation

Everything you need to know about content marketing in 100 words

Replace your marketing with useful advice. Fill your website and YouTube with how-to videos and lessons. Blog good, solid information instead of promotions. Here’s what’ll happen: Everyone will know that you’re an expert. People will come to your site to learn (which is easier and more effective that using an ad to get them to […]

(2) Comments - Read & Join the Conversation

This is REAL content marketing

Everyone is talking about content marketing these days. It’s the practice of creating useful content (articles, posts, graphics, and videos) instead of advertising. The idea is good: If you give people something interesting to read, they’ll come back to your website to learn more. Unfortunately, it’s usually done awfully. Companies hire spammy services to write […]

(1) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again