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Tag Archives: content

Newsletter #1054: The “Lessons from Great Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great content does more than earn likes and retweets. It makes people think, sparks conversations, and in some cases, starts movements. […]

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Newsletter #1023: The “Great Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recently we shared a series of tips from the popular podcast, Serial. One of the most important lessons: People love to […]

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And that’s exactly why I blog every single day…

Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the […]

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Hi! I’m back.

I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again. This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do for the company, so I […]

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When a catalog becomes a magazine

A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine.  A magazine is something that people anticipate, enjoy, re-read, and buy from.  Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]

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Why you should still read magazines

Everyone needs fresh ideas.  When you surf the web, you usually seek out the same stuff every time. Or you see the stuff your friends share. But magazine editors have a specific job: Find the best of the best, find new and different, and find what you didn’t know about already. Then, find a great […]

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11 ingredients of awesomeness

Here’s a guest post Mitch Joel — President, Twist Image and author of Six Pixels of Separation, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. In a sea of content, how do you make your stuff stand out? This was one of the […]

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Classic word of mouth tools that still work

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]

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