This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow […]
Newsletter #996: The “Your Customers are Innovators” Issue
July 10, 2014
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Paying attention to your customers’ feedback, criticisms, and compliments isn’t enough. You could be missing something even more remarkable: the innovative […]
Newsletter: #976: The “Go Outside” Issue
February 20, 2014
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s easy to get caught up in viral videos and social media campaigns when you’re imagining how to get your customers’ […]
Deluxe Corporation’s case study: How to create a social marketing contest to engage your fans
December 6, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]
Would you trade your car for a pair of skis?
March 24, 2009
Bluehouse Ski Company is a passionate little company that knows how to keep their fans engaged. 1. Have a contest: Bluehouse has a never-ending contest for customers to create their own ski designs. They keep it very simple: Go to the site, download the templates, upload your design. Everyone else gets to vote. Result: Lots […]
Free Book Contest: Back of the Napkin by Dan Roam
October 27, 2008
You absolutely have to read Back of the Napkin by Dan Roam. It’s one of the most fascinating books I’ve read. You’ll learn how to share ideas, sell more, and rally people to your cause. We’ve got 10 copies to give away. To enter the contest – tell a friend about the book. Use the […]
Winners of the Seth Godin Book Contest
October 25, 2008
Congratulations to Eric Beato, Matt Horne, Jeff Kitchen, Brandon, Mark Waldman, Dusty Rhoades, Lynn O’Connell, Pat Lee, John Chase, and Alex. You won Seth’s new book Tribes. Stay tuned for our next book contest: Back of the Napkin by Dan Roam.
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