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Tag Archives: contests

Sometimes it just takes a simple incentive

This car company would save a ton of money and work if its customers would switch to electronic billing. But most people probably don’t care, and don’t bother to make the effort. We care about the environment and reducing waste, but it doesn’t always motivate us when we’re trying to get the bills paid. So […]

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Newsletter #805: The “Get Them Sharing” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you help your fans and customers share, it gets them talking and creates relationships between them. Opportunities to do […]

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Willy Wonka had it right: Offer an experience instead of cash

If you want to have a promotional contest, cash is probably the worst prize you can offer. Why? You attract prize-seekers instead of qualified prospects It does nothing to promote your company's unique offerings There's no reason for anyone to talk about it (you get no word of month) A much better prize is an […]

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