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Tag Archives: Cordarounds

Q: How do you turn a mail-order customer into an evangelist?

A: You give them something to show their friends. Great example: I bought a pair of amazing pants from Cordarounds. Everyone started asking where I got them. Guess what? In the box were a dozen little cards, each featuring a unique product photo and their web address. That gets a dozen face-to-face referrals, 20 cents […]

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