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Tag Archives: costco

Video: How Costco creates topics that drive long-term word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Have you seen the latest Costco commercial? No? That’s because they don’t exist — Costco runs on a business model that is fueled by word of mouth. Usually when people think of […]

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In case of emergency

I bet this one wacky product drives a ton of referrals to Costco.com. Think about this: Can we add things to our catalog that aren’t big sellers, but are fantastic conversation starters?

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Newsletter #812: The “Celebrate the Holidays” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] ‘Tis the season for great food, good times with friends and family, and lots of great marketing ideas. Here’s how […]

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The tiny thing that makes all the difference to your customers

This Costco shopping cart has seats for 2 kids. That’s enough to get us to shop here instead of another store. What little extra something will make you the first choice?

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Ask your customers to review you after every sale

Reviews on your website build customer trust and increase sales. We’d all rather buy from companies and products that are well-recommended. How do you get more reviews? Just ask. Send a reminder email asking for reviews after each order. Take a look at this great example that Costco sent me: Give a clear call to […]

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Imagine if every store sent you a nice follow-up note

From Costco: Congratulations on your recent purchase of the VIZIO 371080p 60Hz LCD HDTV  (item #: 810370) from Costco.com. We want you to get the most out of your product so we offer FREE Technical Support. If you experience any problems during set-up, installation or any time thereafter, please call Costco’s Concierge Service at 1-866-861-0450. […]

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