See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: coupons

Newsletter #953: The “Make Transactions More Fun” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The customer experience you create is about more than just your atmosphere and service. You have opportunities to do remarkable stuff […]

Comments Off on Newsletter #953: The “Make Transactions More Fun” Issue - Read & Join the Conversation

Newsletter #939: The “When Stuff Goes Wrong” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] By now you know that negative word of mouth can turn into a great opportunity to earn raving fans. But what […]

Comments Off on Newsletter #939: The “When Stuff Goes Wrong” Issue - Read & Join the Conversation

Classic word of mouth tools that still work

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word of mouth has been around forever for a […]

Comments Off on Classic word of mouth tools that still work - Read & Join the Conversation

Newsletter #926: The “How Much Are You Charging” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The cost of your stuff is often an overlooked opportunity for starting word of mouth — and this isn’t about deep […]

Comments Off on Newsletter #926: The “How Much Are You Charging” Issue - Read & Join the Conversation

Black Friday is Bullcrap

Folks, why the hell are you participating in Black Friday? Consumers: You are being manipulated and taken advantage of. You don’t need this stress. Shop early or buy online. Don’t let businesses screw with you.   Businesses: Yes, fourth-quarter sales are important. But playing the Black Friday game just locks you into a fight for […]

(1) Comments - Read & Join the Conversation

Turning lemons into lemonade

I bought a product from Groupon and it was defective. They did a great job handling the return … and they gave me an additional $10 credit. That’s a fantastic strategy. Usually when you return something, the customer-merchant experience ends on a disappointing note. The credit feels good — and it brings the customer back so […]

(1) Comments - Read & Join the Conversation

Why did someone put this on the fridge?

Here’s how you get really great at word of mouth marketing: Pay attention to those moments when someone is making a recommendation. Look for ways it could have been more effective. Example: Someone in my office put this Lowe’s coupon on the fridge. I immediately started asking myself about the motivation and process of that […]

Comments Off on Why did someone put this on the fridge? - Read & Join the Conversation

Turn a face-to-face meeting into a product experience

Here’s a smart, simple idea from Sambazon: Every employee’s business card is also a coupon for a free sample. Meetings will turn into product experiences. Business cards turn into actions instead of scrap paper.

Comments Off on Turn a face-to-face meeting into a product experience - Read & Join the Conversation

Remove the hassles, make customers happy

Comments Off on Remove the hassles, make customers happy - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again