I want to buy from you. But I’m not wearing any pants. (Actually, I am. But my wallet is in some other room, in my work pants.) I get to your web site checkout. There’s only one way to pay: credit card. There’s no way I’m getting off that couch to find my pants with […]
October 8, 2014
September 30, 2011
They’ll notice it, and they’ll appreciate it. (And maybe they’ll stop ignoring your salesy mailings and pay attention to those, too.) Great example: A nice thank-you note from Discover Card.
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