This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Bad things happen to good companies. Sometimes it’s your fault, sometimes it’s bad luck. But it’s how you respond that matters. A few tips: 1. Never underestimate the power of a sincere […]
August 20, 2013
July 31, 2011
I always enjoy Bob Garfield’s commentary. He’s the funniest (and smartest) observer of the ad business. He has a new feature on iMedia Connection called Bob Garfield’s Lounge. Here’s a great interview with Joseph Dumont about how Chrysler dealt with a dumb tweet by a junior employee.
July 13, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]
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