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Tag Archives: critical mass

BtoB blogging advice from Dave Armano and Matt Dickman

Great advice for BtoB bloggers from two smart guys Matt Dickman of Fleishman-Hillard and Dave Armano of Critical Mass.  Also some good advice on how to get started. Watch the video: (Kudos to Debra Murphy from Vista Consulting who blogged my video before I did. Nice!)

(1) Comments - Read & Join the Conversation and amazing community participation

400,000 reviews were posted on in the last 8 months. Amazing. Bob Myers, CEO of, talks with me about their amazing level customer participation.  He shares a great story about how even their celebrity hosts, like Carson Kressley get into the conversation.    There’s a signal in this for all etailers: Consumers want […]

(1) Comments - Read & Join the Conversation
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