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Tag Archives: crowdsourcing

Fans can help you build anything

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to this word of mouth stuff, we see a lot of BtoB marketers throw their hands in the air and say these ideas will only work for the BtoC […]

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Newsletter #996: The “Your Customers are Innovators” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Paying attention to your customers’ feedback, criticisms, and compliments isn’t enough. You could be missing something even more remarkable: the innovative […]

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“Your opinion counts…” — Really!

One of the best ways to show you value customer input is by publicly declaring, in great detail, how their ideas make a difference. Dell IdeaStorm details 526+ ideas implemented: My Startbucks Idea shows “Ideas in Action”: You don’t need a fancy site like these. Just put up a “Thanks for this idea” page and […]

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Newsletter #913: The “Give Them the Reins” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Something exciting happens when you hand ownership over to your customers. They might show you a better way to do things, […]

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Verizon’s case study: The power of the crowd

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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You need bounty hunters

Google offers a cash bounty to anyone who finds a bug in their Chrome browser. And they make the rewards public. Result: A posse of volunteer bug-hunters who are excited to help solve problems. (And an internal team even more eager to catch the bugs first.) You should do the same. Reward the customers that […]

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Newsletter #814: The “Personality is Good for Business” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your personality (and a willingness to show it off) is what earns you fans and followers. It’s what separates you […]

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Newsletter #805: The “Get Them Sharing” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you help your fans and customers share, it gets them talking and creates relationships between them. Opportunities to do […]

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