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Tag Archives: culture

Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

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Is your first impression an awesome one?

Here’s a guest post Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Usually when you walk into a professional services firm’s office, it’s pretty standard, staid, and shall we say “unremarkable.” Not so […]

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Newsletter #943: The “Make Great Connections” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Loyal fans and brand advocates are more than just customers — they have a special connection to the company they care […]

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Do you have “former employees” or “alumni”

Former employees are just people who happened to work at a company. Alumni are people who were members of an institution — maybe a family. Alumni worked with you for a while and came to the end of their time with you — but still appreciate the experience and identify with the organization. They are […]

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Why your company should support community service by your team

Smart thoughts from Blinds.com CEO Jay Steinfeld: Keep charity and community service at the forefront. It’s not something you do just for publicity and obligation. It trains people’s minds to think about improving other people’s lives. They’re going to improve customers’ lives, co-workers’ lives, and their own lives. From Inc. Magazine, Oct., 2011.

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Newsletter #833: The “Use the Stuff You Already Have” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart, scrappy marketers aren’t looking for bigger budgets — they’re looking for the great stuff they already have that can […]

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What it’s like to work with us

We have some fantastic job openings in our Austin and Chicago offices for SocialMedia.org (details here). Here is a little bit about what it’s like to work here: The Way We Work You work too hard for it to be unfulfilling. We believe that every day at the office should be exciting, interesting, challenging, and […]

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I want you to stop being afraid of other Americans

A great poster by Al Haug | T-shirt

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You’re hearing about Zappos CEO Tony Hsieh everywhere. Now you get to meet him.

Tony’s new book, Delivering Happiness, is the real deal. It’s a book you have to read. It’s a fantastic guide to how to create an amazing corporate culture that turns customers into fans and employees into evangelists. Tony is the keynote speaker at our Word of Mouth Supergenius conference. Join us and meet Tony. You’ll […]

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