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Tag Archives: customer acquisition costs

Is a new customer worth a burrito?

I don’t know what you spend to reach a potential customer, but I bet it’s more than $5. How much more would you spend if you could get a live prospect in your office for an hour? I love this simple promotion from REI. They offer free lunchtime seminars, and everyone gets a Chipotle burrito. […]

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I almost bought a nook today…

Barnes & Noble announced Nook, their new ebook reader. It looks great. It has better features than the Kindle.  And it doesn’t have the Kindle’s ugly keyboard. This is a big deal for me. I’m an Amazon addict and buy EVERYTHING from them. Personal and business, I probably order every other day from Amazon. I […]

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