This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and […]
May 3, 2014
February 5, 2014
… it should come in a velvet box. Or at least, it should trigger an alert to your team that someone is doing a lot of business with you and would appreciate a little love. Are you paying attention to the subtle signals? Or just the same old data?
February 3, 2014
Smart restaurants ask for your birthday and email you a coupon for a free meal every year. How easy is that promo? Why doesn’t everyone do it? How much do they sell to the folks the birthday person brings with them? If you’re not a restaurant, ask yourself: What is our free birthday meal? […]
January 9, 2014
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your anniversary is a big deal and you should be proud. But there are better ways to celebrate it than having […]
December 22, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your content is more powerful and more sharable when it’s personalized with your fans and followers. How you could do it: […]
September 30, 2011
They’ll notice it, and they’ll appreciate it. (And maybe they’ll stop ignoring your salesy mailings and pay attention to those, too.) Great example: A nice thank-you note from Discover Card.
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