See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: customer appreciation

Video: How Grainger makes their customers the heroes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and […]

Comments Off on Video: How Grainger makes their customers the heroes - Read & Join the Conversation

When the credit card bill is too thick to fold …

… it should come in a velvet box. Or at least, it should trigger an alert to your team that someone is doing a lot of business with you and would appreciate a little love.  Are you paying attention to the subtle signals? Or just the same old data?

Comments Off on When the credit card bill is too thick to fold … - Read & Join the Conversation

Why aren’t you offering a free birthday meal?

Smart restaurants ask for your birthday and email you a coupon for a free meal every year. How easy is that promo? Why doesn’t everyone do it? How much do they sell to the folks the birthday person brings with them?   If you’re not a restaurant, ask yourself:  What is our free birthday meal? […]

Comments Off on Why aren’t you offering a free birthday meal? - Read & Join the Conversation

Newsletter: #970: The “Anniversaries” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your anniversary is a big deal and you should be proud. But there are better ways to celebrate it than having […]

(1) Comments - Read & Join the Conversation

Newsletter #864: The “Put Their Face On It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your content is more powerful and more sharable when it’s personalized with your fans and followers. How you could do it: […]

Comments Off on Newsletter #864: The “Put Their Face On It” Issue - Read & Join the Conversation

Every so often, send your customer something that has absolutely no sales pitch at all

They’ll notice it, and they’ll appreciate it. (And maybe they’ll stop ignoring your salesy mailings and pay attention to those, too.) Great example: A nice thank-you note from Discover Card.

(1) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again