See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: customer behavior

Are you rewarding the right behaviors?

Why are there express lanes for people who buy a small amount of stuff? We should have express lanes for people who buy a ton of stuff. How about this: If you fill your cart over the top, you get to use the SuperLane! The SuperLane will give you two cashiers, two baggers, and a fresh […]

(2) Comments - Read & Join the Conversation

Why does the hotel give you a shoeshine cloth?

It’s not something most people use, and it’s not something most people ask for. It’s so you don’t polish your shoes with the nice towels. This little cloth replaces an unwanted behavior with a better one. And it works a lot better than a mean sign demanding that you don’t polish your shoes with the […]

(3) Comments - Read & Join the Conversation

The thing that brings them back is not what you think it is

You can have the greatest product in the world. You can plan the most amazing communication strategy. You can deliver perfect customer service. But it might not matter. The thing that brings customers back, again and again, may be what you expect least. Maybe it’s the sticker machine with princess stickers for the little girl […]

Comments Off on The thing that brings them back is not what you think it is - Read & Join the Conversation

Super easy

Want to get people to change their behavior?  Take away the excuses. When I bought a new cell phone from Amazon, it included this envelope to recycle my old one.  If it hadn’t been for the envelope, I would have thrown the old phone in a drawer.  HP does the same thing with used toner […]

Comments Off on Super easy - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again