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Tag Archives: customer feedback

Newsletter #1048: The “Lessons from Drybar” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We were inspired by this conversation between Inc. writer Liz Welch and Alli Webb, founder of Drybar, a mobile salon that […]

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Why did the white can freak everyone out?

Many people got angry about this fun Coke can. (Read: 1 2 3) Why? Because it looked like a Diet Coke can. You didn’t realize that you were drinking the wrong thing until it was too late.  There are a few interesting lessons from this: Testing is important. You need an outside perspective and a fresh […]

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Newsletter #993: The “Customer Love” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the most underrated word of mouth tools is customer love. You work so hard to earn it, but what […]

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A different way to ask for feedback

Don’t send a generic survey. Definitely don’t send a long survey. Instead, ask: What one thing can we do better? You’ll get great ideas you can actually use.

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Be amazing to earn the amazing review

There are a lot of air-conditioning repair companies. They are all fighting for the same customers.  It’s a tough fight. Ad by ad, flyer by flyer, referral by referral. But this kind of action (consistently applied) is a knockout punch: What are you doing to guarantee that you are the must-call company?

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Let them ask for help when and where they need it

Here’s a common problem: Something’s wrong at your business. It’s annoying customers. It would be easy to fix. And you have no clue. Most customers never complain. They’re too busy, it’s too awkward, or they just don’t care. Instead, they leave and never come back. You need to make it as easy as possible for […]

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Newsletter #930: The “Lessons from a Smoothie Company with Raving Fans” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Innocent sells over two million smoothies a week and they have a huge fan base that loves them. But that’s not […]

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Free comic book excerpt: How to join word of mouth conversations

This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post. Participating in word of mouth conversations […]

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Newsletter #913: The “Give Them the Reins” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Something exciting happens when you hand ownership over to your customers. They might show you a better way to do things, […]

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