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Tag Archives: customer lists

This is the Police! STEP AWAY FROM THE SEND BUTTON!

Over-emailing your customer list is always, always bad marketing. There is absolutely no reason to think your customers want to get a special offer every day. When you over-mail, you just turn happy customers who would be happy to hear from you occasionally into annoyed ex-customers. So why do marketers do it? Because of a fundamental […]

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