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Tag Archives: customer loyalty

How would you know if you lost a customer?

Here’s the tough question: How do you know if your customer is still a customer? Or if they already made their final purchase? Dell has a report that shows I’m a Dell customer, because I bought a bunch of Dells. But they don’t have a report that says my most recent computer purchase was a […]

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Why a culture of belief is crucial to customer loyalty

Here’s a guest post Jeanne Bliss, customer experience expert and author of “I Love You More Than My Dog,” wrote for our project. Check it out for more great word of mouth marketing tips like this every day. Too often in our daily lives, it feels as if businesses hold all the cards. As […]

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Make your special customers feel special

Don’t just tell your best customers that they’re special. Give them visible status that they can show off to their friends. Being a member of a loyalty program is nice. Showing off to my crew that I’m important is better. Home Depot’s “pro customer parking” is a simple and smart way to show status. Airlines do […]

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Word of mouth makes people cry

I truly, deeply believe that if you become a worthy company, you will earn the deep love and respect of your customers and fans. This is what you should aspire to be. It’s the greatest thing you can accomplish as a businessperson. You don’t need to be some super-sexy new startup. Zappos does it with […]

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How grew from zero to $30 million with word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is entrepreneur Mike Faith, whose has grown from […]

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Microsoft’s case study: How to influence your influencers

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Great advice for earning customer love in 2012

Here is great advice from Jackie Huba and Ben McConnell who blog at Church of the Customer and are authors of the word of mouth marketing classic book, Creating Customer Evangelists. It’s actually 4 years old … but still great advice: 1. Vow to do more attracting than selling. To use a high school analogy: Be […]

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Make your customer feel like a superstar

There’s nothing wrong with gushing praise for your best customers. Praise them, thank them, and most of all: Give them STATUS. Nothing motivates like public praise. Reward good behavior and you’ll get more of it. Reward good behavior publicly and you’ll have folks eager to do what you want. The grand champion of this is […]

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You are a good person

When a dry cleaner offers a free cleaning to someone going on a job interview, it’s not just a promotion. It’s an honorable, human gesture that says something good about them — and why you should support them as more than a business, but a member of your community. What true service can you provide […]

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