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Tag Archives: customer referrals

When am I going to review this backpack?

I’ve had it for years. It’s as good as new, after non-stop daily use. I love it. But after all this time, what would make me wake up and say, “Today is the day I’m going to the Timbuk2 website to write a review!” This is a huge word of mouth challenge: Your happiest customers are […]

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7-Eleven: Giving people a reason to talk about you

There are three 7-Eleven stores within two blocks of my office. Every so often, they do something that gets everyone talking about them. This time it’s the "7-Election" campaign, where you cast a vote for Obama or McCain when you choose your coffee cup.  Not scientific, but a lot of fun. Kudos to 7-Eleven for […]

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