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Tag Archives: customer spotlight

Video: How Grainger makes their customers the heroes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and […]

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Newsletter: #979: The “Ask Your Fans” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The term “user-generated content” sounds ironically robotic. Why? Because when your fans contribute something to your brand, it makes them feel […]

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