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Tag Archives: data

If you aren’t paying for the product, then YOU are the product

Something to remember:   You’re not paying for all those online services and apps that you enjoy.   But those businesses are spending and making big money. How? By selling you — your attention, your clicks, your privacy, your personal data.   I’m not saying it’s bad. Sometimes it’s a good deal (trading your info […]

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Being customer focused = ROI

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group wrote for our project. Check it out for more great word of mouth marketing tips like this every day. I recently read about a study done by the world famous company, Peer Insight (you’ll find them in Businessweek on a regular […]

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Give people a reason to celebrate

Suzy Kedzierski wrote in about how LinkedIn is getting great word of mouth — by giving people a reason to celebrate and share. Suzy got an award for “Top 1% Most Viewed Profiles” — and, of course, she talked about it, blogged about it, and shared it. (Even if Top 1% = 2 million people). […]

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Making it easier to share works

I was meeting with ShareThis CEO Tim Schigel when we each pulled out a ziploc of stickers and buttons to share.  We were both on vacation.  A true word of mouth guru always is ready to give a goodie to a potential fan. ShareThis is that one-click button that lets you share a blog post […]

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