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Tag Archives: delight

Video: How Costco creates topics that drive long-term word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Have you seen the latest Costco commercial? No? That’s because they don’t exist — Costco runs on a business model that is fueled by word of mouth. Usually when people think of […]

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Why do I want a $5 flashlight?

One of my favorite magazines sent me a flashlight in the mail. Sorta weird. I guess it was a thank-you gift? It’s a sophisticated, creative business magazine. It’s odd that they spent 10% of the money I gave them on this. If you had $5 to spend on your customers, you could do so much […]

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Newsletter #923: The “Show Them You Mean It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Remarkable demonstrations can give your future customers a remarkable reason to talk about you. Here are a few great ones that […]

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Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

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