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Tag Archives: Dell

“Your opinion counts…” — Really!

One of the best ways to show you value customer input is by publicly declaring, in great detail, how their ideas make a difference. Dell IdeaStorm details 526+ ideas implemented: My Startbucks Idea shows “Ideas in Action”: You don’t need a fancy site like these. Just put up a “Thanks for this idea” page and […]

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How to engage in online conversations about your brand

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Dell’s Director of Global Social Outreach Services, Jason Duty, is part of our […]

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How to join conversations about your brand

When people are talking about you, it’s OK to participate. In fact, it’s expected. A great response program can turn around any bad conversations and amplify the good ones. But how do you develop a great response program? How do you know which conversations to respond to and which to ignore? How do you help […]

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12 great brands teach you how to get word of mouth

Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer […]

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Dell’s video case study: Listening and Engaging 2.0, presented by Lionel Menchaca

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations […]

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Newsletter #771: The “Get Great Ideas” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can never have too many good ideas. How a few smart brands are finding their next big […]

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Cthulhu: Bad names stop word of mouth

A great quote from MyTVWithoutPity: The problem with films with unpronounceable names is that word of mouth drops down significantly. I can’t imagine too many invites to Cthulhu. This is great lesson for anyone naming a product. If you want someone to talk about it, you need to give it a name that people can […]

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Dell’s video case study: How we’re working to blend community and e-commerce

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get […]

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BlogWell: 8 Great Case Studies in Corporate Social Media – Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente & Pepsi

Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You’ll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal. You’ll ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your […]

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