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Tag Archives: demonstration

The best PR shows your product in action.

When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay.  This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]

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How can you replace a pitch with a demonstration?

Fake spills at Jennifer Furniture. These plastic toys immediately got us talking about their stain-resistant fabrics — more than a salesperson ever could have. Lesson: Show it, don’t say it.  

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