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Tag Archives: details

Newsletter #1062: The “Stuff People Notice” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] None of this stuff will win awards, and it might not have a huge impact on your bottom line. But it’s […]

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2 steps to achieving true excellence

Step 1: Put someone in charge of watching the details. Step 2: Make sure everyone knows that the details matter. Example: I’m staying in a very nice hotel with exquisite branding. Everything is perfectly designed. They even change the floor mats in the elevator from “Good Morning” to “Good Afternoon” to “Good Evening”.  That’s Step […]

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There were four choices and I picked this one

Why? Because it had a resealable bag. What simple feature can you add that gives you the competitive advantage? Is it so small that you missed it?

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Newsletter #929: The “Make It a Reality” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes getting everyone’s attention means letting your imagination (or your fans’ imaginations) become a reality. People love to talk about when […]

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How a company achieves excellence

You don’t become a great company through some overnight stroke of genius. You become a great company by building a team of people who sweat the small stuff. Excellence in the small stuff becomes excellence as a company over time. Example: I love whoever on my team labeled the water bottle caps for each speaker […]

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Details matter. But which ones?

It’s the attention to detail that takes you from bland to excellent. It’s what sets you apart by giving your customers a better experience in ways they may not even consciously recognize. Example: A lower sink for kids can be a big deal for parents who want fewer hassles. It becomes one of the details […]

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Why is the top of a UPS truck white?

Because it’s a big translucent skylight. Which means that drivers can see what they’re doing without using electricity for internal lights. That’s a lot of electricity saved across their huge fleet. Simple, smart ideas like this are what gives a company the extra edge it needs to be truly great. Are you paying attention to […]

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The difference between being good and excellent is one tiny extra detail

We produce a lot of conferences each year. And we obsess about the details. Absolutely nothing is too small. We travel around the country with extra suitcases full of 200 pounds of things that we might need. Things that might save the day. Zip ties, 5 types of thumb tacks, 6 kinds of tape, a […]

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First impressions matter

Every week I get a bunch of books mailed to me by authors hoping to get noticed. They’re always in a crappy, puffy envelope with sloppy stamps and a hand-written address. The impression this gives is “what an amateur.” We mail my book in a nice, heavy cardboard book mailer with a professionally printed label. […]

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