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Newsletter #989: The “Rethink It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tesla, Amazon, and Dollar Shave Club all have something in common: They got everyone’s attention by being unlike everyone else — […]

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The ingredients of a buzzworthy company

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company thinking about how to get people talking, […]

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Newsletter #885: The “Do Something Different” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you make something funky, goofy, smelly, odd, or unexpected, you can create something worth talking about. Here are a few […]

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