See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: direct marketing

The person you’re looking for might be right in front of you

I love this help-wanted ad right on the top of a Domino’s box. Cheap, effective, and precision-targeted to a dude at home eating a pizza and looking for a job. There are two great lessons from this simple tactic: Your next marketing tactic might be so simple and obvious that you’re missing it. Don’t forget […]

Comments Off on The person you’re looking for might be right in front of you - Read & Join the Conversation

15%

From Direct Marketing News: In a survey of engineers and industrial professionals, only 15% of respondents indicated that they have a Twittter account and more than half of respondents indicated that they are not at all likely to sign up in the future. Those figures don’t exactly scream "we need to be in social media […]

(2) Comments - Read & Join the Conversation

“We’re making this incredible offer because we’re sure you’ll love the shopping experience and will come back often.”

The headline on this smart offer from Micro Center computer stores says it all. And the offer works — we go to the store when we get this postcard, and we usually buy something. (And when we can’t make it to the store, we usually give the offer to a friend.)

Comments Off on “We’re making this incredible offer because we’re sure you’ll love the shopping experience and will come back often.” - Read & Join the Conversation

Send a birthday card to a customer

On her birthday, my wife received a card and a coupon from Anthropologie, one of her favorite stores. The necklace got you to engage with the offer, to play with it, and to think about it. (A regular flyer would have been tossed.) The coupon was for a discount the entire month of your birthday, […]

(1) Comments - Read & Join the Conversation

What did you do with the holiday cards that were returned in the mail?

Are you keeping your mailing list clean? It’s important. A dirty list annoys customers and wastes money. It’s also environmentally wasteful. We sent out a postcard promotion that cost $1.50 each. 200 were returned with bad addresses. $300 wasted. Next step: Pay a temp to clean that list so we don’t waste the same money […]

Comments Off on What did you do with the holiday cards that were returned in the mail? - Read & Join the Conversation

Dewmocracy: Real participation makes a difference

Every company is doing some sort of social media participatory stunt these days. Make a video, submit your ideas, win a whatever — it’s all starting to look the same. But these three cans caught my eye when they showed up in the mail: It’s part of a Pepsi campaign called “Dewmocracy” to promote a […]

(1) Comments - Read & Join the Conversation

Public speaking generates WOM (quickly)

I gave a talk yesterday at the Direct Marketing Association annual convention. Today, I’m the #1 book in the direct marketing category on Amazon.  There were only 100 people in the room, and I bet at least half already had the book, so they must have told some friends.

Comments Off on Public speaking generates WOM (quickly) - Read & Join the Conversation

WOMMA Conference

You should be at this event.  There is no other place to learn so much about word of mouth marketing — and there is no other place to meet everyone in the business who matters. I’ll be giving a big lunch keynote. In 2007, this fast-moving and fluid industry heated up even more as social […]

(1) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again