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Tag Archives: Disclosure Best Practices Toolkit

How to create your social media policy

Creating a social media policy isn’t an optional part of your program, it should be the first step. And thanks to a lot of hard work and collaboration from the members of SocialMedia.org (of which I’m the CEO), this process is a lot easier. Today we’re thrilled to announce we’re releasing a completely updated edition […]

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Ethics alert: PR firm busted for social media deception

The FTC just busted Reverb Communications for lying in social media. Their employees were pretending to be consumers, posting fake reviews, and failing to disclose that they were paid. Full details here. Folks, if you lie in social media, you will get caught. The FTC enforcement campaign is just beginning Truthfulness and disclosure are the […]

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