See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: disclosure

Lies about Native Advertising

There’s a ton of money to be made in native advertising. In fact, it’s the most profitable and growing form of advertising. It’s also fundamentally deceptive and dishonest. The definition of native advertising is “making your ads look like some other editorial content” — so people click on them, not knowing that they are ads.  […]

(1) Comments - Read & Join the Conversation

FTC busts ADT for using bloggers to lie to you. The punishment is excellent.

The FTC announced on Thursday that it has caught ADT paying bloggers for endorsements (on blogs as well as national TV/radio) and not disclosing it. Folks, the rules and the law on social media ethics are clear, as I’ve been sharing for years. More here. In addition to ending the program, ADT will now be […]

Comments Off on FTC busts ADT for using bloggers to lie to you. The punishment is excellent. - Read & Join the Conversation

Ethical disclosure is ridiculously easy — learn how

We’re required to disclose any form of compensation when writing a blog post, which has led to all sorts of stresses, excuses, legal discussion, and bloviating by bloggers. It’s really easy to do proper, simple, legally-compliant disclosure: Just write a sentence at the start of each post explaining your relationship to whomever is compensating you […]

Comments Off on Ethical disclosure is ridiculously easy — learn how - Read & Join the Conversation

You shouldn’t be surprised about the FTC rules

Greg Gerik wrote an insightful post about one of my presentations on the importance of the FTC’s disclosure requirements. Read it here. He makes a great point: If you do not know the rules, you should not play the game. The time to learn how to … properly manage a sponsored campaign is not when […]

Comments Off on You shouldn’t be surprised about the FTC rules - Read & Join the Conversation

4 key groups to train on word of mouth ethics

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long time to build this level of trust — […]

Comments Off on 4 key groups to train on word of mouth ethics - Read & Join the Conversation

The most honest site on the Internet

Most sites you visit are tracking you, and most are selling your data to advertisers. Are they honest enough to tell you, or are they burying it in the fine print? AllThingsD continues to impress as the most honest site on the net. You get this disclosure the first time you visit:

Comments Off on The most honest site on the Internet - Read & Join the Conversation

The most honorable reporters on the Internet

Every reporter at WSJ spin-off All Things D has a clear ethics statement next to their byline. They share their financial interests and anything else that might bias their coverage. Read all their ethics statements here. I’m deeply impressed with this team and challenge every other reporter to rise to the same standards. Kudos and respect […]

Comments Off on The most honorable reporters on the Internet - Read & Join the Conversation

Newsletter #890: The “Honest, Transparent, and Straightforward” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Companies with loyal fans and incredible word of mouth get there by being trustworthy — and they build on it every […]

Comments Off on Newsletter #890: The “Honest, Transparent, and Straightforward” Issue - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again