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Tag Archives: DM News

Small business reading list

Blogs are great, but trade magazines are still important. If you're an entrepreneur or small business, read these: 1. The entrepreneur's essentials: Inc. and Fast Company2. The trade magazine for your industry: DM News, PR Week, Plumbing News, or whatever you do3. The trade magazine for your client's industry: You need to know how they […]

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Make it easy to share offline

We talk too much about social media when talking about word of mouth marketing. Social media is just one piece of the online part of word of mouth.  You also need to pay attention to the offline experience. The best offline word of mouth comes from a physical shareable that you can give to someone […]

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