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Newsletter #1058: The “Lessons from Los Angeles Businesses” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Los Angeles is the second largest city in the US and the biggest city in California. It has the most area […]

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Newsletter #1001: The “Real People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most […]

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Newsletter #994: The “Give It To the People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Stop clinging so tightly to your stuff. Some of the best word of mouth marketing happens when you let people have […]

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Newsletter: #980: The “Donations” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best kind of marketing is the kind that does something great for the world. Whether you’re giving to a great […]

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Newsletter #865: The “It’s How You Say It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes just changing the way you share, phrase, or position content and ideas can make all the difference. How a few […]

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Support moustaches and support men’s health by donating now

Did you know that one in every two men will be diagnosed with cancer in their lifetime? Scary stuff, certainly. But as it turns out, about 1/3 of all cancer deaths could be prevented if we lost some weight, ate better, became more active, and got regular check-ups. That’s where moustaches come in. Every year […]

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Newsletter #843: The "Stay Positive" Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In the end, the positive messages, the uplifting stories, the happy vibes, and the good guys all win. How it […]

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Nekkid

20 years ago, fundraisers for various causes realized that it was hard to get people to make a donation. So they invented the "Walk for Whatever" format — go out and get your friends to pledge so much per mile. It was  a great idea — it made it fun to participate and fun to […]

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A Super Bowl ad is not what you need

Denny’s traffic is down 8.8% for the quarter.  So they're going to buy a SuperBowl ad. This isn't going to work. Everyone knows Denny’s.  They have 90% top-of-mind brand awareness.  There is nothing you can say in 30 seconds that will make a single person decide to jump up and run to a Denny’s. Here’s […]

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