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Tag Archives: Douglas Atkin

How myths can inspire community members

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Myths are stories, but with a critical difference. They have symbolic importance. They embody what the community is […]

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Josh Bernoff, Brian Solis, Hugh MacLeod, Jean Bliss, Douglas Atkin, and Paul Gillin — Meet six brilliant authors in one day

Sit down and have lunch with the most brilliant authors in the word of mouth world at the Word of Mouth Supergenius conference on July 20 in New York. Have you ever seen a conference with this kind of talent? You’d pay twice as much to see these authors — and we have 24 more […]

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Newsletter #778: The “8 Amazing Word of Mouth Experts — live, July 20!” Special Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Supergenius event on July 20 in New York. It’s the “How to […]

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