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Tag Archives: Drew McLellan

Go ahead, pinky swear!

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. I’m going to tell you the secret to incredible customer service, customer retention and word of mouth referrals. It’s quite complicated, so you’ll […]

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Don’t wait for word of mouth

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats […]

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Newsletter #817: The “Look at it Differently” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes a great idea, product, or marketing concept is right in front your eyes, but you’re just not seeing it. […]

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Newsletter #814: The “Personality is Good for Business” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your personality (and a willingness to show it off) is what earns you fans and followers. It’s what separates you […]

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How to resist when someone wants to change the logo

Great advice from Drew McLellan’s book 99.3 Random Acts of Marketing: Next time people want you to change your corporate identity, try this. Buy a can of Coke and place it on their office desk. Give them 30 seconds to study it and then tell them to close their eyes and picture the Coke can […]

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Newsletter #765: The “Location, Location, Location” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s the oldest rule in business: location, location, location. Even in the digital age, picking your spots is […]

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Newsletter #716: The “Get People to Share Your Content” Issue

You win when people help share your work. 1> Do a group project2> Make it wearable3> Put your work on sharing sites4> Check it out: Superhydrophobic-expialidocious 1> Do a group project Group projects invoke teamwork, networking and cross-promotion. The Age of Conversation, started by Drew McLellan and Gavin Heaton, is a project in which more […]

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