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Tag Archives: early adopters

Remember Vine?

It’s been a more than a year since Vine was launched as Twitter’s video app.   Marketers were freaking out. Consultants were selling advice. Everyone was climbing the walls trying to figure out how to make it work.   Guess what? It didn’t matter at all if your business used Vine or not. And if […]

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You don’t have to get it right the first time

I bought an early Kindle in 2007 — and I returned it. It just wasn’t very good. Amazon probably had warehouses full of Kindle 1.0s that were sent back. But they were cool about the return. No hassles at all. So I bought another a few years later … and I liked it. And now I’ve […]

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How to know if your social media agency is jerking you around

I read these words in BrandWeek from a respected creative director at a respected traditional agency: … accept that Facebook is dead.  OK, maybe not exactly dead, but as a social marketing tool, the early adopters are already moving on. That’s the kind of talk you get from agencies more interested in selling you an […]

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