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Tag Archives: editing

Probably not what they meant to say …

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Volunteer Proofreaders Wanted

I’m looking for 12 people to proofread the new edition of my book — Word of Mouth Marketing: How Smart Companies Get People Talking. I’ll send you an advance review copy to proof and send back to me, a copy to keep, and I’ll give you all sorts of public thanks. I’ll also give you […]

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How to write good

Only type what you would say out loud. Try it. Call a friend and read the last thing you wrote and see if you sound ridiculous. You probably wrote something that you would never use in a meeting or conversation. Then — just say what you want to say and let your friend type it […]

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If they were really restaurant-sized…

…I don’t think they’d fit in the bag. Lesson: Everyone needs an editor.

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Probably not what they meant to say …

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Who is responsible for the little details?

How do you feel about a place when you see a big typo before you even get in the front door? Where is “DownTown, Chicago”? I’ve never been DownThere. This sign has been up for years. Who at your company is responsible for caring about the details? Who steps up and says something when it […]

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Career Advice: Learn to Edit

Heads up, friends: All the good jobs involve writing and editing. You need to communicate well — in an essay, a blog post, or a tweet. (And this isn’t just marketing jobs. I just deleted 300 of 360 applications for an office manager job because they had weak grammar. There’s not a lot you can […]

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