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Tag Archives: email marketing

4 proper steps to follow up a sale

We had a great adventure with Arkansas Valley Adventures on our family trip to Colorado. AVA really nailed the customer follow-up experience too. What they got right: Say “thank you” Ask for feedback  Ask for reviews and sharing in social media Offer a discount for a future purchase  Try these four things and you’ll turn one-time […]

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3 ways to turn one-time customers into big talkers

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. All those customers that come in and out of your store or visit your website every day represent a huge word of mouth opportunity. It’s all about turning these passing shoppers into […]

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Why did I need to know this?

If you have an opportunity to talk to your customers (or prospects) — don’t waste it.    Attention is rare and grudgingly given to a marketer. Make sure that if you ask for attention, you’re saying something worth hearing.   Or you may never get another chance.   Nobody likes the annoying neighbor who keeps […]

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Thinking about Things Remembered

I wrote a post a few months ago about the absurd (and self-defeating) flood of emails from Things Remembered. Thinking more about that post, while the email flood continued, I finally figured out what bothered me most: Lack of storytelling and personalization. This is a company that sells personalized gifts. Everything they do is about […]

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So many sales lost…because of one important action

I am a big fan of Woot’s email promotions. More here. But they stopped coming months ago — and I didn’t notice. Because nobody cares about missing a sales email, however good it might be.  The only reason I noticed that they were missing is that they suddenly started showing up again. Most likely, they had an […]

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Newsletter: #966: The “Simmer Sale” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Meaningful customer relationships (the ones that earn you loyal customers and raving fans) take time to develop. They’re about more than […]

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This is the Police! STEP AWAY FROM THE SEND BUTTON!

Over-emailing your customer list is always, always bad marketing. There is absolutely no reason to think your customers want to get a special offer every day. When you over-mail, you just turn happy customers who would be happy to hear from you occasionally into annoyed ex-customers. So why do marketers do it? Because of a fundamental […]

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