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Tag Archives: email newsletters

Make me crave your next newsletter

Vitamin T is a talent agency that recruits creative designers and coders. Each week they send out an email newsletter with a few featured candidates, which wouldn’t be all that interesting. But … they end each email with a genuinely funny, completely out-there story. Which gets everyone to anticipate and open the emails. Giving great […]

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How Trader Joe’s gives you good vibes when you get home

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Keeping email subscribers: Let them know what to expect

A fantastic idea from Cheryl Tallman at Fresh Baby: Three months ago we moved our email newsletter subscriber box up from the bottom our web page to the middle and added a “see a sample”. Our subscription rate in the past 3 months has more than tripled. Our unsubscribe rate is going down (it was […]

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