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Tag Archives: email

How many million people DIDN’T hear about it?

Google has all sorts of cool apps for Chrome.  But they hobbled the ability to share the app — the only sharing options are Gmail or Google+.  Why is this wrong? If the sharer doesn’t use those tools — the sharing can’t happen If the sharer would rather share some other way (Outlook, Twitter, or […]

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Newsletter: #945: The “How Crowdrise Gets New Members to Take Action” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Crowdrise is an online community that makes it easier to host and support great charitable causes. And like most charitable giving […]

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Are you stopping them from sharing?

How do I email this to my mom? She would buy this, but she doesn’t use social media. There’s no “share by email” button. The best sales moment in the universe: Anytime your customer wants to recommend you with their personal endorsement. Remember, you don’t care how they share, you just want them to do […]

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Newsletter #743: The “Get Their Email Offline” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} When you have permission to email your fans, you're able to send them regular, relevant content forever. Even […]

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Give them a reason to forward your email

Will I forward this email ad from Ikea? Probably not. If you want your email forwarded to a lot of people, you need to add something more than a sales offer. Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends. Will […]

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Email is special: It’s the only advertising that people ask for

Email newsletters are still my favorite single marketing tool.  Why? Because email newsletters are about a simple bargain:  Send me something interesting once a week and I'll let you email me forever.  If you break the deal by sending me a selfish, salesy promotion, then I'll unsubscribe and you can't email me ever again. All […]

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The absolute easiest way to track word of mouth

Do you know which page on your website is most often emailed? You would if you made it easier to forward (use a tell-a-friend form or a link from sharethis.com). You'd also get more people happily emailing your stuff to their friends (with their personal endorsement).  That's as good as marketing gets: Free and credible. […]

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Word of Mouth for Associations

Check out my interview with Lindy Dreyer as the cover story for the January issue of Associations Now. In Lindy's feature, Talking About the Word-of-Mouth Revolution, I share some thoughts on how associations can use word of mouth to grow their memberships and make their events more successful. Here's an excerpt: Lindy: Aren't associations already […]

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