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If you want word of mouth, ask for it

I bought these cool cufflinks from (How could I resist? Cufflinks + Ethics!) They nailed the word of mouth follow-up perfectly. 1. A great follow-up email, asking for feedback and referrals. Dear Andy Sernovitz, This is a quick note from the team here at the to check that everything was OK with your […]

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Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

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