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Tag Archives: Etymotic

You need a simply unusual name

In a world where most shopping starts with a search engine, it’s a big disadvantage to be un-findable. Does Shure outsell Etymotic because no one can spell Etymotic? I own and like both kinds of earphones, but I rarely refer Ety because I can’t spell it. Do the Jewel, Shoppers, and Lucky grocery chains get […]

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