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Tag Archives: evangelism

Sabre Holdings’ case study: How we’re motivating employees to engage in social media, presented by Susan Via and Lorie Robinson

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and […]

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Finding fans, one day at a time

My old friend John Ackermann is an amazing musician, and is in the awesome Seattle band “Awesome.” John started posting a song a day, every day, on this blog. A single post hooks people. And the daily posts kept bringing them back for more. Stop trying for that home run amazing post that will go […]

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Would anyone dress up as your product?

You know you’ve established true love for your brand if people will dress up as your product for Halloween. You’ve gone from something for sale to something people want to be. Ask yourself: How clear is our brand?  Is it simple enough that a person could wear our product, and her friends would know it’s […]

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From the new edition of my book: Word of mouth case study — Levenger

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we're highlighting a new case study from the revised edition of my book each day this week. Today's case study focuses on Levenger and how they engage in the online word of mouth conversations about them. In this case study: Every day, […]

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