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Tag Archives: evangelists

The new Tesla carpool program

They should start a Tesla Carpool program. (Really just a test-drive program, where Tesla owners give a ride to potential buyers.) Owners would be thrilled to show off their hot new car. They are passionate about the tech and the company. Fans would be thrilled to get a ride. Even if those fans don’t turn into […]

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A lifetime of love and support doesn’t have to end

Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s […]

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How to create a great fan community

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran […]

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Are you giving your fans the tools to show their love for you?

Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry. Each of those handouts is a high-value word of mouth referral. There are tons of legendary stories of proud ambassadors using the cards to show off their whisky expertise, to start […]

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InterContinental Hotel Group’s case study: How we created a private community for our biggest fans, presented by Nick Ayres

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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Do I really want to wear a necktie with your logo?

Probably not. But you should have one ready if I’m that one fanatic customer who will. Support the passion of your true fans. (PrintingForLess.com gave me this tie years ago. Still have it. Now I just blogged it.)

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How Maker’s Mark is turning customers into lifelong brand ambassadors — live Word of Mouth Supergenius preview with Todd Spencer

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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A lifetime of love and support doesn’t have to end

Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s […]

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Green Eggs and Ham: The original word of mouth marketing book

Sam-I-Am is a true believer in Green Eggs and Ham. He really wants his friend to try it. Lessons we can all learn: Some people are natural evangelists. Find your Sams. It's about helping. Sam is doing it because he wants to help his friend, not because he's paid to or part of some marketing […]

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