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Tag Archives: event marketing

3 ways to hold more remarkable events

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to know you. But if you’re putting so much […]

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Invite your fans to a private party

Check out this private invitation from a car dealer inviting 50 people to check out the new line of cars. People love to feel important. They love to have inside information. They love to be the first to know something. If you can give your fans this experience, they’ll be out there sharing just how […]

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How a company achieves excellence

You don’t become a great company through some overnight stroke of genius. You become a great company by building a team of people who sweat the small stuff. Excellence in the small stuff becomes excellence as a company over time. Example: I love whoever on my team labeled the water bottle caps for each speaker […]

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Great writing from Don Draper

All great marketing comes down to great writing. Here’s a classic example of an email pitch for a conference from MarketingProfs:

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#1 clue that a conference is going to be awful

Are they selling speaking slots to sponsors? Before you register for an event, do this: Compare the speaker list to the sponsor list. Look at the page where people can apply to be a speaker. Is speaking paid or tied to buying a sponsorship or exhibit? My personal view: Selling speaking slots is ripping off […]

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Help them make the business case

Here’s a great idea from the folks at Jive Software. They want people to come to their annual conference — so they help them get approval from their boss. Below is the text of a word document that you can download from the conference site to help you make the case to your boss why […]

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Invite them to a private party

Check out this private invitation from a car dealer inviting 50 people to check out the new line of cars. People love to feel important. They love to have inside information. They love to be the first to know something. If you can give your fans this experience, they’ll be out there sharing just how […]

Comments Off on Invite them to a private party - Read & Join the Conversation

You definitely should NOT do this … but it’s 55% full!

I love anything that lights me on fire, makes me pass out, or puke like the not-a-little insane Spartan Race. They give us a great example of how to build enthusiasm for an event with these scoreboards. It’s a simple way to drive sales by a) showing that other people are buying, b) creating a […]

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Boeing’s case study: How to integrate social media at corporate events

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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