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Tag Archives: Events

3 ways to hold more remarkable events

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to know you. But if you’re putting so much […]

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Where you spend your conference budget matters

It’s conference season again, and you have an inbox full of event invitations. We know you have a lot of choices of events to pick from, and as a group focused on brands, we wanted to share three questions to consider when deciding what to attend: 1.) Is it an event hosted by a member […]

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#1 clue that a conference is going to be awful

Are they selling speaking slots to sponsors? Before you register for an event, do this: Compare the speaker list to the sponsor list. Look at the page where people can apply to be a speaker. Is speaking paid or tied to buying a sponsorship or exhibit? My personal view: Selling speaking slots is ripping off […]

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Newsletter #893: The “Bring Them Together” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Always look for excuses to bring people together. It’s an amazing word of mouth opportunity. Not only will they talk about […]

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Free webinar: Social Media Meets Word of Mouth with Andy Sernovitz and Dave Kerpen, April 20

Join Dave Kerpen and me for a free webinar this Friday, April 20. Dave is the CEO of Likeable Media, one of our Word of Mouth Crash Course speakers, and an all-around smart guy. Together we’re going to talk about the fundamentals of word of mouth marketing and how social media tools can help amplify […]

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Guy Kawasaki + Andy Sernovitz — Live teleconference — Everyone gets 2 free books

Join me and Guy Kawasaki for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of my book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re going to learn how […]

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Newsletter #871: The “Update on Our Amazing Word of Mouth Projects” Special Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is an incredibly powerful force. More than marketing, it actually changes companies forever. It rewards good people at […]

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Do you run social media at a big brand? Meet leaders like you at BlogWell.

BlogWell: How Big Brands Use Social Media is an awesome social media conference series. In one afternoon, we hear 8 great case studies on corporate social media. Our next one is in Atlanta on November 8 and features case studies from UPS, Newell Rubbermaid, NCR, Coca-Cola, Solo Cup, Georgia-Pacific, DeVry University, and UPS — and we’d […]

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The difference between being good and excellent is one tiny extra detail

We produce a lot of conferences each year. And we obsess about the details. Absolutely nothing is too small. We travel around the country with extra suitcases full of 200 pounds of things that we might need. Things that might save the day. Zip ties, 5 types of thumb tacks, 6 kinds of tape, a […]

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