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Tag Archives: ExOfficio

ExOfficio’s video case study: Content is King, presented by Kenny Rowe

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Newsletter #789: The “Social Media Should be Easy” Issue

If you’re getting stressed about all the elaborate, expensive, shiny social tools out there — take a deep breath. Social media can be easy (and fun) and still profitable. A few examples here: 1> To share insider stuff 2> To offer simple deals 3> To thank your fans 4> Check it out: Convert YouTube videos […]

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