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Tag Archives: fake reviews

You’ll always get busted. Always.

This is big news. Nineteen companies have just agreed to stop writing fake reviews and to pay $350,000 in fines. Congratulations to New York Attorney General Eric T. Schneiderman and his team whose undercover investigation caught the sleazery in action. “Operation Clean Turf” found companies were using their employees, freelance writers, and “reputation management” services […]

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Fake reviews are like toupees. No matter how good you think it is, we all know.

Hey, all you fake review-writers: We know when you’re lying. Don’t think you’re going to get away with it. It’s always obvious and you’ll always get caught. Why? It’s just not possible to write a fake review and sound genuine. People can tell. It never sounds right. A simple Google search instantly reveals a pattern […]

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Everyone knows that you’re a cheater

When you write fake reviews of your own business — everyone knows. It’s obvious. Do you have any doubt that the reviews below are written by the company? Instead of attracting new business, you’ve convinced everyone that you’re a cheater and a liar. How many customers will you lose? Here’s a better idea: Just call […]

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If your company pays for fake word of mouth, we can catch you

Paying for fake reviews and disguised blog post advertorials is wrong. It’s lying to people, plain and simple. If your company does it, you’re evil, untrustworthy, and stupid. Why risk your brand reputation and FTC prosecution for a back-alley marketing stunt? Good news: Researchers from the University of Victoria have designed and validated a detection […]

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Explain to your boss why you risked the company’s reputation with an illegal stealth marketing campaign

TechCrunch has outed Reverb Communication for posting fake reviews for iPhone Apps. They sell a service where their PR clients pay them to post fake reviews in the App Store. Apple should ban both Reverb and all their clients for one year. TechCrunch should win an award for continued excellence in uncovering sleaze. Remember, paying […]

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Cleaning up fake reviews

Kudos to TripAdvisor for exposing businesses suspected of posting fake reviews. Read the full story from MSNBC. Everyone wins when consumer reviews are clean and honest:  Publishers thrive when readers trust their sites Consumers get fair and accurate reviews Scummy liars who post fake reviews get busted Folks, we're at an important time in history […]

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