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Tag Archives: fan communities

Want word of mouth? Collect experiences, not numbers.

Here’s a guest post BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave, wrote for our project. Check it out for more great word of mouth marketing tips like this every day. Competing online today means […]

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Maker’s Mark makes it better

Maker’s Mark got into a heap of trouble when they announced a minor change to their recipe last week. Of course, it was the good kind of trouble — the kind that only happens when you have millions of loyal fans who care passionately about your company. The kind of fans that care about a […]

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Turn your customers into a family

Anthony and Jon own the B.Good burger joints in Boston. They do an amazing job of encouraging customers to connect with them — by thinking of everyone as part of their family. Just look at the language on the sign-up form for their newsletter: We’ve got love to give. So, we started a family. And […]

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Word of mouth makes people cry

I truly, deeply believe that if you become a worthy company, you will earn the deep love and respect of your customers and fans. This is what you should aspire to be. It’s the greatest thing you can accomplish as a businessperson. You don’t need to be some super-sexy new startup. Zappos does it with […]

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A community doesn’t need to be fancy to be effective

You’re probably making this “customer community” thing too hard at your company. You can spend $500,000 to launch a custom community platform and integrate it into your corporate experience and marketing plan. Or you can grab some free software, add your logo, and launch it. If people show up and enjoy it, then you have […]

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How to create a great fan community

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran […]

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How to create a fan community

When you bring people together who love your stuff and believe in what you do, amazing conversations happen. Some of the greatest word of mouth stories of all time are the direct result of vibrant fan communities. They don’t happen overnight, and they do require effort and support from you — but the payoff can […]

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How to work with influential talkers

Influencers are powerful talkers that can spread amazing word of mouth for you. Their recommendations are often more effective at bringing in new customers than any sales pitch or ad campaign you could ever create. Influencers are people we trust. Sometimes they’re bloggers, sometimes they’re journalists – but more often they’re teachers, plumbers, and PTA […]

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Are you giving your fans the tools to show their love for you?

Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry. Each of those handouts is a high-value word of mouth referral. There are tons of legendary stories of proud ambassadors using the cards to show off their whisky expertise, to start […]

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