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Tag Archives: fans

Newsletter #1030: The “Lessons from Blue Bottle Coffee” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Bottle Coffee isn’t your average coffee shop. They take pride in being coffee snobs who take extreme measures to make […]

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Newsletter #986: The “Experts” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As entrepreneurs, marketers, and creative people, it’s natural for us to feel like we’re the experts on talking to our customers […]

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How to get everyone to see your fans’ love

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are […]

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Promote your fans, not yourself

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation. The bigger the brand, the bigger the spotlight they have to feature the […]

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3-Minute WOM Lesson: 3 ways to make it easier for employees to earn fans

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Word of mouth works best when it’s something every employee is thinking about. How you can do it: 1. Help them talk to more customers 2. Make them look good 3. Give […]

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What makes the 3900th person write a review?

Passion. Community. A chance to say, “I’m part of this wonderful thing too!” Are you giving your customers a way to show that they belong? How could they express their love? How can they join the family?

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#2 secret to getting Twitter followers

Ask at the right time. Ask for the follow when people are actively engaging with your brand. Great example: On any “thanks for signing up” screen: P.S. #1 secret? Tweet interesting, relevant content.

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Newsletter #921: The “Lessons from Three Floyds Brewing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People who live in Chicago — where there are tons of great breweries — actually make field trips to Munster, Indiana, […]

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Newsletter #832: The “Lessons from Music” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Music isn’t just that stuff you jam to while trying to crank out your next piece of creative genius. Look […]

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