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Tag Archives: field trips

Newsletter #956: The “Lessons from an Orthodontist” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Here’s something you rarely hear about an orthodontist’s office: “My kids are freaking excited to go back.” It takes a remarkable […]

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If I’m going to bring my friends, make me look good

The best word of mouth is when your fans bring in a whole group of friends. Look for the people who can bring in large parties — teachers, association staff, club leaders, and anyone who organizes groups of people. Then give them everything you can to make them look good for choosing you. The Chicago […]

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